Over a million people in Switzerland live with obesity. Most don't know that there is a physician-led treatment covered by health insurance. Your job is to make sure they find out, in a way that makes them feel taken seriously.
We're changing that.
Who we are
ViaSlim is Switzerland's first hybrid centre for obesity and metabolic medicine: accredited obesity centre, practices in Zurich, Bern and Basel, our own app, over 3000 registered patients in two years. We're growing profitably and have a product that works: on average 14% weight loss after 24 weeks. For us, marketing doesn't mean persuading, it means explaining, destigmatising and making the path to treatment as short as possible.
Your role: growth with a stance
You own our digital channels end to end: paid, lifecycle, content and conversion. You work directly with the founding team, product design and the medical team, and you're the person who turns medical substance into communication that lands and stays regulatory-compliant.
What you'll actually do
- Performance marketing Planning, managing and optimising Meta, Google and YouTube campaigns for two funnels (health insurance and self-pay). Budget responsibility, audiences, creatives, CAC and payback in view.
- Lifecycle and CRM Building and managing our email and push flows in Mailchimp: abandonment, onboarding, reactivation, waiting lists. You test subject lines, sequences and timing and know why something works.
- Content and social Editorial planning with our physicians and nutrition counsellors, patient stories, explainer formats and short videos. You give the brand a voice that is medically precise and human.
- Conversion and analytics Optimising landing pages, onboarding funnel and appointment booking together with product design. GA4, tracking, attribution, weekly reporting to the management team.
- Compliance The Swiss Ordinance on Advertising for Therapeutic Products, Swissmedic and data protection are a framework for you, not an obstacle. No drug names in marketing, no promises that medicine can't keep.
What you bring
- At least 3 years of experience in digital marketing, ideally in healthcare, D2C or a regulated environment
- Hands-on experience with Meta Ads, Google Ads, GA4 and a CRM/email tool (Mailchimp, Klaviyo, HubSpot)
- Strong feel for language and tone in German, good English; French a plus
- Analytical thinking: you make decisions based on numbers, not gut feeling
- Independent, structured way of working in a remote setting
- A stance: you want to make a stigmatised disease visible, not sell diet culture
An advantage: Experience with healthcare compliance (HMV, HWG). Basic knowledge of Figma, Webflow or HTML. Experience with patient or community content.
What awaits you
- Remote, Switzerland-wide, team days in Zurich, 80 to 100%
- Direct access to the founding team, physicians and product design, short decision paths
- A product with medical substance and measurable impact
- Your own budget and real responsibility from day one
- Modern stack and the freedom to choose your tools
- Further training budget, 25 days of holiday, fair terms
- Perspective: building and leading a marketing team
Interested?
Send us your CV and one or two examples of campaigns or flows you're proud of. You don't need a formal cover letter.